The past few months have been incredible. This is an odd journey that continues to surprise me. Now that things are a bit more concrete, I’m able to give detailed answers on what exactly Vera Largo is. Where as in the past, it was simply a dream that I was obligated to be vague about.
We caught sail. Pardon the irony but it’s true- we put our minds on an idea over a year ago and it’s finally moving along.
What are we?
Vera Largo is something that has completely changed my life.
-It’s exterior is style. In the clothes we are creating, we want to personify the way a gentleman should look. We focus on the finer fabrics, subtle details and bold colors in our line.
-It’s interior is perspective. Understanding what life is about, making the most of every moment and never settling for anything. We go after what we want.
It’s a lifestyle that few posses but many desire. An aspirational brand. “Hey, I wanna be that guy.”
Behind the scenes:
We are partnered with three individuals heavily involved in the fashion industry. This includes Jeffery Cohen, former president of Ralph Lauren, his partner David Otani, and Marty Staff, who if googled, you would understand his reputation as a “rock star in the fashion world.”
By mid June our designer will be finalizing designs and production starts for a launch date of March 1, 2014. Traveling will be non stop in the second half of 2013 as we meet and greet with many stores and potential buyers. There’s been talk of interviews and I blush at the thought of it. Tomorrow I’ll be back in a ditch with my favorite shovel. It’s just a surreal time.
I ask two things from the few of you who read this- keep us in your prayers, that we have wisdom in our decisions and maintain a humble attitude. The second is to continue the support. It may not seem like much, but every like, every tweet, every shout out- we see.
Vera Largo is a coastal lifestyle brand that invites you to relax in our world.