Bruce Halle, the owner of discount tire, found himself out of a job and down on his luck. Who would have thought six tires laying around would became his saving grace.
When he opened Discount Tire in the 60′s, his focus on customer service and fair prices caught fire quickly. Just this morning, I was greeted with a firm handshake and amazing service by regular guys who simply care about what they do. That’s what Vera Largo is all about.
I’m psyched. Next week I’ll be in New York getting my first physical contact with the clothing and it’s all I can think about. Believe me I’ll be posting plenty of pictures along side our Twitter and Instagram.
..But it wasn’t until I sat down for dinner with one of my best friends that I realized how many people have no idea what or who the hell we are. So by all means, allow me.
We aren’t a tire company. My comparison to Discount Tire was for the demonstration of Halle’s success from nothing. His attention to the customer and how his product can help them, rather than his product and how the customer can make him rich.
Essentially for us, it came down to caring about how we dress and representing how we appear. A clothing line that is not only simple to wear but also is an advocate for the gentleman. Having a career is admirable but it’s what you do beyond it that’s remarkable. Making a positive impact isn’t confined to the man with money or a huge audience. That’s what so many people get caught up on I think. I did, at least. I’ve been raised to know one profession- It’s what my family does. What I’ve struggled with is when I try to take the necessary steps to better my own life, I’m accused of being arrogant and too good to get my hands dirty. And that’s probably true at times. I’m not proud of that so what I’m trying to teach myself is the fine line of moving on in your life but never being above where you started. It sounds like a contradiction but it’s not. Example- I’m going to give props where props are due for a moment- take the owner of Madison’s, here in Beaumont, constantly bussing tables, doing dishes, whatever it takes to keep the night rolling. That’s the stuff that doesn’t go unnoticed. That’s what Vera Largo wants to represent.
My favorite story is by an anonymous author, I wish I could give praise…
He said there was a young man who went to a guru and said “I wanna be successful.”
The guru said “if you want to be successful meet me on the beach in the morning!”
The next morning he met the guru on the beach and was confused on why he picked that location so early in the day. The guru told him to follow him out into the water.. Deeper, deeper, so deep that just their heads where sticking out of the water. The guru grabbed the young mans head and pushed it under water.
He’s fighting, scratching, kicking, trying to get up and finally he comes back to the surface gasping, grabbing for air. The guru looked at him and said “When you want success as bad as you want to breath, THEN you will be successful.”
It’s a lot of work to become a successful man. It’s tough to do more than what’s expected or asked. But when you care about making an impact as much as you care about air, you’ll get what we’re talking about.
You can enjoy life the lazy way, and have nothing to show for it tomorrow, or you can enjoy life the Vera Largo way, and look damn good while you’re doing it.
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